WRITING. MESSAGING. CONSULTING.

Harness the Power of Words.

Bryan McMillan, PhD.

Want people to listen? Then your message must be relevant, clear, and consistent. Otherwise, they’ll hear noise and usually walk away.

What you say and how you say it matters, and it should expand your influence. We achieve that by paying careful attention to each audience’s unique needs, values, desires, limitations and so on.

That’s why I offer content and copywriting with the understanding that to reach your audience, we’ve got to account for all those things that make us human.

Pen & Dagger works with creatives, businesses, leaders and designers to develop meaningful content that converts. I’m North Carolina based, and I’m on a mission to help you say what matters to you and your audience.

Differentiate Your Brand. Increase Conversions. Drive Revenue.

  • CONTENT + COPYWRITING

    Blogs, Whitepapers, Case Studies, Website Copy, Press Releases, Email Marketing, Ebooks, Ads, Promotional Copy, and more.

  • BRAND MESSAGING

    Brand Strategy and Messaging, Competitor Analysis, Brand Voice Guides, Mission, Vision, Values, Brand Promise, Story, Taglines, Professional Bios

  • RESEARCHED + ACADEMIC WRITING

    “Translation” of Scholarly Research (depending on the field) for Internal or External Lay Audiences, Editing/Preparing Manuscripts for Submission to Scholarly Publications.

View My Portfolio

What People Are Saying

  • "I've worked with Bryan on several projects, short and long-term for copywriting, and he has always delivered well-researched and appropriately toned work. The timelines were often tight. We needed fresh content weekly, and we needed him to work independently, interviewing subject matter experts and delivering ready-to-go blogs, web content, articles, and others. I highly recommend Bryan."

    Jordan Lacenski, Founder, Brands By Jordan

  • "My need for writing support was fairly niche, to say the least. I reached out to Bryan at the recommendation of someone in my network, and he was fully up to the task. He listened, understood my needs, helped me strategize, and moved me closer to achieving my goals. His versatility and collaborative mindset also made working with him a pleasure."

    Marjorie Jenkins

  • "I love sending my clients to work with Pen & Dagger! Bryan's deliverables offer game-changing insights for the founders and their marketing/branding teams. His ability to harness research and provide ideal marketing copy allows startups to really tell their story and get immediate results with customers and stakeholders alike."

    Jenn Hensel, Founder and Chief Strategist, ElePitch

The Pen & Dagger Process

I specialize in research-based strategic messaging and writing. Whether I’m partnering with C-suite leaders or supporting growing businesses, my goal is to transform your written communications into something that sticks in the minds of your readers and, most importantly, moves them to action.

Learn about MY process

Join Good Company

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Stand out from your competition. Engage your audience.

Interested? Schedule an appointment.

1) We’ll discuss your situation and your specific needs.
2) Let’s create a customized action plan.
3) We’ll execute the plan together.